Unit Economics Calculator
Find out what a customer is really worth, what they cost you to win, and whether the gap between the two is big enough to grow on. No sign-up, no jargon — plain-English answers as you type.
Your numbers
Estimates are fine. You can refine them later.
Customers buy again and again — ecommerce, services, most SMEs.
What a typical customer spends in one purchase.
How often the same customer buys. Buying once every two months = 0.5 per month.
How long they keep buying before they drift away.
Not sure? Switch to price and cost below and we'll work it out.
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Everything updates as you type. Nothing is stored or sent anywhere.
Good numbers deserve a better structure
The Global Operator's Playbook: how founders and high earners structure their business, residence and taxes across borders. Plus the occasional growth insight you can actually use.
How this is calculated
Two things people get wrong
Using revenue instead of profit. Lifetime value must be built on gross profit. Calculate it on revenue and a broken business will look healthy. Margin is baked in here — you can't skip it.
Blended versus paid acquisition cost. If some customers arrive through word of mouth or search, dividing all your spend by all your new customers understates what paid traffic really costs. For a truer figure, use only paid spend and only the customers it produced.